Competitive Marketing Strategy Interview Questions and Answers

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Competitive Strategy Marketing Interview Questions And Answers will Guide you that five forces analysis is a framework for the industry analysis and business strategy development. It uses concepts developed in Industrial Organization (IO) economics to derive five forces which determine the competitive intensity and therefore attractiveness of a market. Learn more about Competitive Marketing Strategy or get preparation of Competitive Marketing Strategy Job Interview with this Guide.

  1. Competitive Marketing Strategy questions updated at 01 Jul 10 in Category Business and Economy and visited 1008 Times

Competitive Strategy Questions and Answers:

3 :: Defense strategies are utilized by market leaders against their attackers. When competitors attack the market leaders weaknesses, such as Japanese care manufacturers entering the USA market with smaller and cheaper cars, this is referred to as what type of defense strategy?

1. Flanking defence
2. Contraction defence
3. Position defence
4. Pre-emptive defence
5. Counter-offensive defence
6. Mobile defence

Answer: Flanking defence
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4 :: Improving productivity means squeezing more profits out of the same volume of sales. Which of the following are not specifically productivity enhancing tactics?

1. Win customer loyalty by implementing customer-relationship management programs.
2. Reduce fixed costs, especially wages, through outsourcing.
3. Reduce variable costs through lean production mechanisms of Total Quality Management (TQM).
4. Reduce capital cost by implementing JIT and improving stock-holding and work in progress inventory levels.

Answer: Win customer loyalty by implementing customer-relationship management programs
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5 :: Which of the following strategies could a market leader implement to maintain its commanding leadership position?

1. Merger and acquisition of other organizations, especially if they are the opposition
2. The organization expands its activities to enlarge the market.
3. Reduce costs within the organization.
4. Expand total demand for the product.
5. All of the above

Answer: All of the above
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