A typical entry-level salary for a communications specialist is around $45,000 with senior communications specialists earning a median salary of $75,000 and directors earning anywhere from $75,000 – $120,000, depending on location and experience.
This is an opportunity for the professional to demonstrate both their strategic thinking as well as their judgment and soft skills. A good social media specialist should be able to work with your CS team to make sure that they're providing support that's helpful and on-brand, and also recognize when it's better to take the conversation off social media.
A social media strategy is only as good as the content it produces. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). They need an eye for relevant, shareable content. If they've managed a blog before, ask them to share some examples of articles they consider successful.
Good social media managers won't just blast content onto their channels. They will have a deliberate strategy behind their campaigns and use professional tools to monitor their effectiveness. Dashboards like Hootsuite and Sprout Social give social media specialists the ability to both manage channels and perform basic analytics from one interface.
In addition to working on internal communications strategies and branding programs, communications specialists also act as the public face of the brand. Working either with PR specialists or on their own, they are responsible for responding to media requests, crafting press releases and even managing events on behalf of the company.
Many early-career employees won't expect to work at the same company for five years. So it's OK to be vague. The most important element is to show drive and development. You can say, “I plan to lead a team of marketers that tells compelling stories about a product I'm passionate about.”
Although this job definitely has its share of challenges, it also has a lot of benefits. These include establishing great relationships with the public and the media, liaising with thought leaders in one or more fields and and organizing high-profile events that are likely to generate attention for the company. This is a great way to gain exposure to various areas of the communications and media industries, while building a solid reputation and a strong professional network.
Focus on your planning and organising skills to get the best return on the marketing budget.Detail what controls were put in place to track and stay on top of expenditure and how planswere adjusted when necessary. Discuss your ability to react quickly and accurately to meet newdemands and constraints.
Again, it comes down to judgment. It might be tempting to respond to every negative comment on social media, but a good social media specialist will know how to distinguish between legitimate customer complaints and people who are just looking for attention.
Before giving you an answer, the best candidates will come back and ask you about the blog's metrics, how many leads and customers it generates, what the goals are for it, how much you're investing in it, and so on. This is also a great way to test whether they actually prepared for the interview by reading your blog.