1. Which of the following are less successfully marketed online?
1. Travel services.
2. Mainstream products
3. Financial services
4. Computer hardware and software
Answer: Mainstream products
2. _____________________ has become a standard model for email marketing.
1. Webcasting
2. Netiquette
3. Targeted marketing
4. Permission-based marketing
Answer: Permission-based marketing
3. One critical success factor in conducting E-marketing is to create a (n) ______________ website.
1. Corporate
2. Marketing
3. Attractive
4. Customer
Answer: Attractive
4. _____________________companies have an advantage.
1. Click-and-mortar
2. Click-only
3. Long established brick-and-mortar
4. Dotcom
Answer: Click-and-mortar
1. Enabler
2. Content
3. Intranet
4. Transaction
Answer: Enabler
6. __________________ are discussion groups located on commercial online services.
1. Chat-lines
2. Buddy lists
3. Forums
4. Newsgroups
Answer: Forums
7. Which of the following is not an offer of major B2B marketers online?
1. Customer support services
2. Open trading networks
3. Product information
4. Customer purchasing
Answer: Open trading networks
8. Online buyers can be said to be:
1. Creators of product information
2. Cyber heads
3. The elite
4. A passive target for marketers
Answer: Creators of product information
9. The Internet does not provide e-marketers with-
1. Access to a broad range of demographic segments
2. Access to global markets
3. Access to mass-markets
4. Access to market places
Answer: Access to mass-markets
10. Customers being able to buy products and services on the Internet are a result of-
1. E-marketing
2. E-business
3. E-purchasing
4. E-commerce
Answer: E-marketing
