Marketing-Competitive Strategy Interview Questions and Answers

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Marketing-Competitive Strategy Interview Questions and Answers will guide us now that Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. So learn Marketing-Competitive Strategy by this Marketing-Competitive Strategy Interview Questions with Answers guide

  1. Marketing-Competitive Strategy questions updated at 01 Jul 10 in Category Marketing and visited 1044 Times

Marketing-Competitive Strategy Questions and Answers:

1 :: What is marketing audit?

1. An examination of the costs and expenditures involved in marketing
2. A check on the cost-effectiveness of the firm marketing expenditure
3. A 'snapshot' of the firm's current marketing activities
4. The introduction of a new costing mechanism

Answer: A 'snapshot' of the firm current marketing activities
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2 :: Which of the following is not financial objective?

1. Customer loyalty
2. Sales
3. Economic value added
4. Market share

Answer: Customer loyalty
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3 :: What is difference between strategy and tactics?

1. Strategy reflects medium term objectives.
2. Strategy is about major issues: tactics is about minor issues.
3. Strategy is about overall direction: tactics is about ways of getting there.
4. Strategy is formal, tactics are informal

Answer: Strategy is about overall direction: tactics is about ways of getting there
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4 :: Marketing planning occurs at which of the following company levels

1. The product level
2. The market level
3. The business-unit level
4. All of the above

Answer: All of the above
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5 :: To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in marketing plan?

1. Critical issues
2. Marketing strategies
3. Action plans
4. Executive summary
5. Objectives

Answer: Action plans
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