Candidate should be well-versed and concise in describing his/her view of the entire structure of selling from qualifying a prospect, to handling objections, to closing.
A very low rating suggests poor self-belief. Too high of a rating may suggest a level of arrogance that may be resistant to suggestions of improvement. However, if they can explain why they deserve a high rating then they may just be confident and aware of their selling skills.
Applicant should have the ability to pick out key features and benefits of a product and then ”‘sell” them effectively under pressure.
Answer should indicate that applicant knows how to keep up with changing trends and they should be able to recognizes the necessity of staying ahead in a constantly changing market.
Applicant should understand the interaction between company, product quality, and reputation.
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