All of the following are ways that marketing plays a key role in the companys strategic planning except:
Submitted by: Administrator* a) Marketing provides a guiding philosophy.
* b) Marketing is the only discipline that can provide a formal structure for the planning effort.
* c) Marketing provides inputs to strategic planners by helping to identify attractive market opportunities.
* d) Within individual business units, marketing designs strategies for reaching the unit's objectives.
Answer b
Submitted by: Administrator
* b) Marketing is the only discipline that can provide a formal structure for the planning effort.
* c) Marketing provides inputs to strategic planners by helping to identify attractive market opportunities.
* d) Within individual business units, marketing designs strategies for reaching the unit's objectives.
Answer b
Submitted by: Administrator
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