Competitive advantage based on differentiation derives from?

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► A) Being the lowest cost producer in the industry and offering the lowest prices
► B) Having the broadest range of different goods and services in the industry
► C) Having processes and systems, which are different from competitors
► D) Offering products or services, which offer different benefits from competitors' and which are valued by buyers.

D) Offering products or services which offer different benefits from competitors' and which are valued by buyers
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