Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?
Submitted by: Administrator* a) Current profit maximization
* b) Product quality leadership
* c) Market share leadership
* d) Survival
Answer d
Submitted by: Administrator
* b) Product quality leadership
* c) Market share leadership
* d) Survival
Answer d
Submitted by: Administrator
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