Tell me what makes content “successful”?

Submitted by: Muhammad
☛ Why it's important to ask this: In order to create great content, you have to know how to discern which content is doing well in the first place.
☛ What to look out for: There are many answers to this question, so this helps tease out what type of content marketer the candidate is. Here are some possible answers:

☆ “Traffic”
☆ “Repeat visitors”
☆ “Retweets and likes”
☆ “Search engine ranking”
☆ “Comments”
☆ “Leads and sales”
☆ “It depends”
☆ The more they name off and can sensibly explain the importance of, the better.
Submitted by: Muhammad

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