The ACME Company sets its marketing budget by estimating the market leaders marketing spends. This approach to setting a budget is called:
Submitted by: Administrator1. Percent of sales method
2. Marginal approach
3. Comparative parity method
4. Objective and task method
Answer: Comparative parity method
Submitted by: Administrator
2. Marginal approach
3. Comparative parity method
4. Objective and task method
Answer: Comparative parity method
Submitted by: Administrator
Read Online Strategic Marketing Job Interview Questions And Answers
Top Strategic Marketing Questions
| ☺ | Hormel Foods Corporation in the USA allows the Danish company Tulip International to produce and market SPAM for the UK market under its own name. What kind of market entry strategy is Hormel using? |
| ☺ | The Ford Motor Company reduced its costs by finding a cheaper supplier of tyres for its cars. This is an example of- |
| ☺ | The Objective and Task method of budgeting involves: |
| ☺ | Muller has established a 40% share of the UK yogurt market since its launch in 1987. What kind of growth strategy did they use? |
| ☺ | The Tsu Tsang Soya Sauce Company launches a new advertising campaign promoting their leading brand of soya sauce as a seasoning for soup. Their competitive strategy is to: |
Top Best Marketing Categories
| ☺ | Marketing Interview Questions. |
| ☺ | Email Marketing Interview Questions. |
| ☺ | Advertising Interview Questions. |
| ☺ | Marketing Officer Interview Questions. |
| ☺ | Internet Marketing Interview Questions. |
