What are the economic advantages of having a great customer experience?
Submitted by: AdministratorIn our consulting engagements, Creative Good measures the revenue increase after a client improves the customer experience on its site. One of our clients saw an increase of $11 million within two months of making our recommended changes. The client directly attributes the $11 million to the improvements they made to the customer experience.
But don't rely on our numbers: think about it qualitatively. Customers return to the sites that give them what they want. Once they arrive on the site, customers don't want complex technology, egocentric graphic design, or any other slick nonsense. What customers *do* want is a good experience. What do you expect to have the best economic advantage -- the nonsense, or the experience?
Submitted by: Administrator
But don't rely on our numbers: think about it qualitatively. Customers return to the sites that give them what they want. Once they arrive on the site, customers don't want complex technology, egocentric graphic design, or any other slick nonsense. What customers *do* want is a good experience. What do you expect to have the best economic advantage -- the nonsense, or the experience?
Submitted by: Administrator
Read Online Customer Experience Job Interview Questions And Answers
Top Customer Experience Questions
☺ | What are the best methods for improving the customer experience? Are there effective tools or techniques that you would like to share with us? |
☺ | How does usability relate to the customer experience? They seem quite similar, what exactly are the similarities and differences? |
☺ | Final thoughts? Shameless plugs? What should every reader remember about this interview? |
☺ | Are there ever times when customers are wrong? That is, are there ever any times where web developers should go against the wishes of customers? Is the data ever wrong? |
☺ | What is your role at Creative Good, and how did the company get started? |
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