What do you look for while designing a logo?

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A logo is the smallest entity that symbolizes a company. It is often treated as a marketing material. Designing a logo for a company demands great observation and creativity. A logo should be designed in such a way that a common man can easily relate it with the company. It should be memorable and eye catching. It should help in growing the company name into a brand. You can also cite examples of your work through your portfolio.
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