_________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products
Submitted by: Administrator* a) The promotion mix
* b) Integrated international affairs
* c) Integrated marketing communications
* d) Integrated demand characteristics
Answer c
Submitted by: Administrator
* b) Integrated international affairs
* c) Integrated marketing communications
* d) Integrated demand characteristics
Answer c
Submitted by: Administrator
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