Web Marketing Interview Questions and Answers

1 :: What are the differences between WebCMO and other online research firms?

First off, WebCMO is a web site dedicated to web marketing research. When we use the word "dedicated", we mean it. On WebCMO's web site, you see nothing but web marketing research. We have even rejected banner advertising on our web site many times because we want to keep it a clean place for marketing research. There is something more important than money in our world--marketing research.

Secondly, our attitudes of conducting marketing research. We are serious and treat marketing research as a science. However, many marketing research firms treat marketing research as a business. The very popular but unreliable online forecasts are good examples of such bad attitudes.

Thirdly, our web marketing knowledge makes us stand along among many marketing research firms. A good marketing researcher should be a good marketing strategist. Without a thorough understanding of marketing issues, one is unlikely to conduct good marketing research.

Lastly, it is our marketing research capability that makes us different. Have you seen marketing research firms use "advanced" statistical techniques in their marketing research? To us, these are the basic techniques for understanding marketing issues. We use them not because we want to show off but because we have to use them to understand complicated marketing situations.

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2 :: How does WebCMO help companies understand their Internet position and online strategy?

Currently, WebCMO teams with LinkExchange Digest (A popular mailing list for web marketers) to conduct a series research about web marketing issues: Explore Web Business Markets. We are going to explore many aspects of the web marketing.

The important feature of this series research is we provide web marketers free and high quality research reports. We have finished two surveys (Online Competitive Advantage Study and Online Targeting study). Currently we are conducting a new survey about email marketing strategy.

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3 :: Who can benefit from WebCMO?

Every web marketer. You will not only benefit from our research reports but also our strategic thinks about web marketing.

An interesting thing is that many students who study marketing research found our web site very useful because we provide real marketing research cases with many analytical techniques they are unlikely to find anywhere else.

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4 :: What resources are available at WebCMO?

Currently, we have several resources on our web site. The first is the email publication--Journal of Web Marketing Research. It provides useful marketing research information. More importantly, it discusses many important web marketing issues. For example, it was the first publication to question the validity of one to one marketing. It was the first publication to propose the concept of "Total branding management".

On the web site, we provide freeware--SiteSurv to help web marketers develop their site design strategies.

Our risk free and satisfaction guaranteed survey service CyberAnalyzer helps web marketers profile and target their customers on the Internet.

Research reports are a major part on our web sites. We are going to accumulate research reports at our web site and make WebCMO a definite destination for online research resources in the near future.

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5 :: What is WebCMO? What is your role?

WebCMO is a web site dedicated to web marketing research. WebCMO stands for Web Chief Marketing Officer.

We named our web site by defining our customers. WebCMO is for Web marketers.

I have two hats at WebCMO. As director of research, I am responsible for identifying web marketers' needs and conducting research studies to provide useful marketing information. As the Editor of Journal of Web Marketing Research, I am responsible for creating an online community.

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