The CAN-SPAM Act spells out the rules for email marketers, whether their intentions are good or bad. If you're sending emails for commercial use, you have to do the following:
Include an unsubscribe method.
Actually unsubscribe someone when they request it, and do it in a timely manner.
If sending for commercial uses, you need to include a physical address.
While not explicitly banned, sending to people who have not opted in is discouraged.
There are no dumb questions when it comes to email marketing. As you now know, there are many variables that affect the success or failure of your email marketing program. While it's nice to understand some of the industry standards and best practices for email marketing, the most important takeaway is that everyone's stats will be different as a result of these variables.
61. Is social media going to replace email marketing?
62. Will Facebook's new Send button impact email marketing?
63. What makes a successful email?
64. What makes a successful email campaign?
65. What makes a successful email lead nurturing program?
66. Did we answer all of your questions?
51. What is a seed list?
52. How can I improve my email deliverability rate?
53. Are unsubscribes bad?
54. How can I improve on the CTR for my CTAs?
55. How can I make my email message stand out in the Inbox?
56. Should I be measuring the open rate of my emails?
57. Does my email marketing program need to have an objective?
58. Are there specific words I should avoid in my email subject lines?
59. How long should my lead nurturing campaign last?
60. Should I have someone ready to respond to email?
42. How can I set expectations with my subscribers?
43. What is an email newsletter?
44. How can I avoid having my emails getting caught in a spam filter?
45. Should I "sign" my email messages?
46. What are some email list segmentation ideas?
47. What does "view in browser" mean?
48. What specific things should I be testing in my email marketing efforts?
49. What 3 things should be measured?
50. What words should you avoid in your subject lines?
What is a spam filter?
32. Do email clients automatically accept images in email messages?
33. Why is lead nurturing important?
34. Is buying a3 rd-partyemail list a good idea?
35. What does "opt-in" or "double opt-in" mean?
36. How many links is too many in an email?
37. What is an "out of office" reply?
38. What does "previewing" an email mean?
39. Should email messages be mobile-optimized?
40. How often should I change out my email template?
How do I segment my email list?
22. What is a tracking URL?
23. How would I use a tracking URL in my email?
24. How do you measure Open Rate?
25. What is CAN-SPAM?
26. What makes a good subject line?
27. What is a plain-text email?
28. Should I test my emails?
29. What should I measure?
30. What is an email firewall?
11. What's the average CTR for B2B emails?
12. What's the average CTR for B2C emails?
13. How much content is enough for an email newsletter?
14. Should I post my email newsletter on my website?
15. What is an acceptable unsubscribe rate?
16. How can I promote my email newsletter?
17. How frequently should I email my list?
18. Who should the email "From:" be?
19. How many offers should I include in my email message?
20. When should I send my email messages?
★ What is a hard bounce?
★ Most important email metrics to track?
★ How many images per email?
★ What is an ESP?
★ What is a soft bounce?
★ Are multiple email templates a good idea?
★ What about social- sharing icons?
★ What is lead nurturing?
These are two important email marketing metrics that should serve as the initial measure of your email marketing success.
Email deliverability rate (or acceptance rate) is the success rate of getting an email delivered to a person's email address. To find out the deliverability rate of your email marketing, you simply take the number of emails delivered and divide it by the number that were sent.