1. What is the density of Keywords Stuffing recommended by Google?

I think 5 is the density of keywords stuffing.

4. What is site box?

- SandBox is a filter that is applied to new sites. A new site is put in the sandbox and is kept there for some time until the search engine starts treating it as a normal site.

- SandBox is a filter applied to new inbound links to new sites. There is a fundamental difference between this and the previous assumption: the filter is not based on the age of the site, but on the age of inbound links to the site. In other words, Google treats the site normally but it refuses to acknowledge any inbound links to it unless they have existed for several months. Since such inbound links are one of the main ranking factors, ignoring inbound links is equivalent to the site being absent from search results. It is difficult to say which of these assumptions is true, it is quite possible that they are both true.

5. Google looks down upon paid links for enhancing page rank. If a website sells links, what actions does Google recommend to avoid being penalized?

► a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
► b. Only Paid text links to non-profit websites should be accepted
► c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
► d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink

c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink

6. How are site maps important for the Search engine optimization process?

► a. Site maps help the search engine editorial staff to go through a website, hence ensuring quicker placement
► b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website.
► c. Site maps help the search engine spider pick up more pages from the website
► d. None of the above

c. Site maps help the search engine spider pick up more pages from the website

7. Which of the following website design guidelines have been recommended by Google?

► a. Having a clear hierarchy and text links
► b. Every page should be reachable from at least one static text link
► c. If the site map is larger than 100 or so links, you should break the site map into separate pages
► d. Keeping the links on a given page to a reasonable number (fewer than 100)
► e. Use less than 30 images or graphics per page

a. Having a clear hierarchy and text links

8. All major search engines are case sensitive.

► a. True
► b. False

b. False

9. What is the most likely time period required for getting a Google page rank?

► A. 1 week
► B. 3 weeks
► C. 2 months
► D More than 3 months

C. 2 months

10. Which of the following options describes the correct meaning of Mouse Trapping?

► a. The technique of monitoring the movement of the mouse on the webpage
► b. The technique of monitoring the area on which an advertisement was clicked
► c. The web browser trick, which attempts to redirect visitors away from major websites through a spy ware program
► d. The web browser trick, which attempts to keep a visitor captive at on a website

d. The web browser trick, which attempts to keep a visitor captive at on a website

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11. A Hallway Page is used to:

► A. Attract visitors from the search engines straight onto the Hallway Page
► B Organizes the Doorway Pages
► C Helps people navigate to different Doorway Pages
► D. Enables search engine bots to index the Doorway Pages

D. Enables search engine bots to index the Doorway Pages

12. Which of the following methods can help you get around the Google Sandbox?

► a. Buying an old Website and getting it ranked
► b. Buying a Google Ad words PPC campaign
► c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
► d. Getting a DMOZ listing

c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed

14. Which of the following facts about Alexa are correct?

► a. Alexa provides free data on relative website visitor traffic
► b. Alexa and Quantcast provide information on visitor household incomes
► c. Alexa is biased towards US based traffic
► d. Quantcast only tracks people who have installed the Quantcast toolbar

a. Alexa provides free data on relative website visitor traffic

15. Cloaking is a controversial SEO technique. What does it involve?

► a. Increasing the keyword density on the web pages
► b. Offering a different set of web pages to the search engines
► c. Hiding the keywords within the webpage
► d. Creating multiple pages and hiding them from the website visitors

d. Creating multiple pages and hiding them from the website visitors

17. Which of the following are examples of agents?

► A. Internet Explorer
► B. Search engine spiders
► C. Opera
► D. SQL Server database attached to a website

B. Search engine spiders

18. What is Keyword Density?

► a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS) the total words in HTML on the page
► b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
► c. The number of times the keyword is used in the page description
► d. The number of times the keyword is used in the page title
► e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page

b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page

19. The following robots Meta tag directs the search engine bots:

<META NAME="robots" CONTENT="noindex,nofollow">

► a. Not to index the homepage and not to follow the links in the page
► b. Not to index the page and not to follow the links in the page
► c. To index the page and not to follow the links in the page
► d. Not to index the page but to follow the links in the page

b. Not to index the page and not to follow the links in the page

20. Which of the following can be termed as appropriate Keyword Density?

► A. 0.01-0.1%
► B. 3-4%
► C. 7-10%
► D. none of the above

D. none of the above

21. Which of the following search engines or directories provides the main search results for AOL?

► a. Lycos
► b. DMOZ
► c. Google
► d. Yahoo
► e. Windows Live

c. Google

23. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

► a. Traffic jacking
► b. Visitor jacking
► c. View jacking
► d. Page jacking

d. Page jacking

24. Which of the following options is correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?

► a. It is directly proportional to the popularity of the keyword
► b. It is inversely proportional to the competition for the keyword
► c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results

a. It is directly proportional to the popularity of the keyword

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25. Which of the following statements about RSS are correct?

► a. It is a form of XML
► b. It stands for Real-time streamlined syndication
► c. It is a good way of displaying static information
► d. It is a Microsoft technology

a. It is a form of XML

26. What will the following robots.txt file do?

User-agent:Googlebot

Disallow:/*?

User-agent:Scooter

Disallow:

► a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the AltaVista scooter bot to access every page
► b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the AltaVista scooter bot from accessing any page
► c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page
► d. None of the above

c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page

27. What is the name of the search engine technology due to which a query for the word actor will also show search results for related words such as actress, acting or act?

► a. Spreading
► b. Dilating
► c. RSD (real-time synonym detection)
► d. Stemming
► e. Branching

d. Stemming

28. Which of the following statements about FFA pages are true?

► a. They are greatly beneficial to SEO
► b. They are also called link farms
► c. They are paid listings
► d. They contain numerous inbound links

b. They are also called link farms

29. What does the 302-server response code signify?

► a. It signifies conflict; too many people wanted the same file at the same time
► b. The page has been permanently removed
► c. The method you are using to access the file is not allowed
► d. The page has temporarily moved
► e. What you requested is just too big to process

d. The page has temporarily moved

30. Which of the following statements is correct with regard to natural links?

► a. They are two-way links (reciprocal links)
► b. They are from authority websites
► c. They are voluntary in nature
► d. They are from .edu or .gov extension websites

a. They are two-way links (reciprocal links)

31. What is the term for Optimization strategies that are in an unknown area of reputability/validity?

► a. Red hat techniques
► b. Silver hat techniques
► c. Grey hat techniques
► d. Shady hat techniques

c. Grey hat techniques

32. What does the term Keyword Prominence refer?

► a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
► b. It refers to the importance attached to getting the right keyword density
► c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
► d. It refers to the fact that the keywords in bold font are given priority by the search engines

c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines.

35. What is Anchor Text?

► a. It is the main body of text on a particular web page
► b. It is the text within the left or top panel of a web page
► c. It is the visible text that is hyperactive linked to another page
► d. It is the most prominent text on the page that the search engines use to assign a title to the page

c. It is the visible text that is hyperactive linked to another page