Can you tell me how to test the effectiveness of banners?
Submitted by: AdministratorTo test the effectiveness of your banners, divide the number of exposures by the number of click through. Example Formula:
100 exposures divided by 25 click through = 4:1 ratio
A 4:1 ratio specifies that the banner is clicked on once for every four exposures. The lower the number of exposures compared to the click through, the better.
Submitted by: Administrator
100 exposures divided by 25 click through = 4:1 ratio
A 4:1 ratio specifies that the banner is clicked on once for every four exposures. The lower the number of exposures compared to the click through, the better.
Submitted by: Administrator
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