Social Media Specialist Interview Question:

Do you know how do you measure social return on investment (ROI)?

Submitted by: Muhammad

ROI is measured by industry specific goals, such as lead generation, increasing brand awareness, decreasing recruitment costs, and so on ROI metrics may include website blog traffic, email subscriptions, and the number of mentions. After establishing what your online marketing goals are, you then assign financial values to each goal.
Submitted by: Muhammad