Social Media Specialist Interview Question:

Do you know how to measure ROI?

Submitted by: Muhammad

“Oh, shut up”. Perfectly OK, especially if the expert turns purple for a moment first. They're just sick of hearing this question, which means they've been around the block a few times.

“It's complicated, but here's a high-level view…”. Nice!!!

“I track clicks from Twitter”. Nope, sorry.
Submitted by: Muhammad