Lead Generator Interview Question:

Explain me what are the different categories and sub-categories of telemarketing?

Submitted by: Muhammad

Marketing can be broadly classified into two categories :
1. B2B - business to business
2. B2C - business to customer

The categories can be further classified into four categories based on the process carried out which are :

☛ Generating lead - Process of identifying a potential customer to make sale.
☛ Sales - Selling out products
☛ Outbound - Calls are made to the customers.
☛ Inbound - Calls are received from the customer.
Submitted by: Muhammad