SEM Specialist (SEO/SEM) Interview Question:

Explain me what is PPC?

Submitted by: Muhammad

As we've established, PPC advertising offers a unique opportunity to:

☛ Grow Your Customer Base – Connect with searchers actively looking for products and services like yours, and respond to that need by providing them with an offer relevant to their search query.
☛ Generate Leads at Low Costs – Because pay-per-click marketing allows you to reach leads and prospects when they're researching and looking to buy, it's a highly effective way to bring interested visitors to your site. Plus, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.
Submitted by: Muhammad