Digital Marketing Manager Interview Question:

Explain me what is an effective PPC keyword should be like?

Submitted by: Muhammad

An effective PPC keyword should be

☛ Relevant : List out the targeted keywords
☛ Exhaustive : Apart from most popular keywords it should include the “long tail of search”
☛ Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting
Submitted by: Muhammad