SMM Interview Question:

Explain what goals should we set for each of our social media accounts, and what does success look like?

Submitted by: Muhammad

If their answer is to get as many likes and shares as possible, it's time to politely end the interview. The path from likes to conversions is more like A to K than A to B, so they should be able to explain what that path looks like for different platforms. Ultimately, conversions are always the goal. They should also be able to help you define success on a strategic and tactical level in order to support your larger marketing goals.
Submitted by: Muhammad