Social Media Specialist Interview Question:

Explain what's a social media campaign?

Submitted by: Muhammad

“Voting something to the front page of Digg using my proxy server and 35 computers”. Flee the scene, and get to a minimum safe distance as soon as possible. The Digg brigade may be on its way. Whatever you do, don't hire them. While this is a valid tactic (I guess), it's not a campaign. Nor does it generate long term results in most cases.

“Developing a great message and then reaching out to people, while giving them an incentive to ‘pass it on'”. Yeah, OK, keep 'em around.

“I have this great software that will put a link to your site on 21,000 forums and 10,000 blogs…”. Push them down the garbage chute. Don't be seen with them in public.
Submitted by: Muhammad