How does one arrive at a competitive pricing strategy for a multi-service practice where there are no specific products in question?

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If your question is competitive pricing of services then utilize ABC (Activity Based Costing) to determine the Cost per activity related to the service.

Accumulate all such activities into a package and arrive at Cost per Package. Analyze the overall revenues that packages may stream in discounted over the next three years. You now have two points of Play

a) Cost per package

b) Overall discounted cost per enhanced package
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