SMM Interview Question:

Tell me how do you define success?

Submitted by: Muhammad

The amount of followers isn't the only sign of success in social media. A social media manager should be able to help you define success on a strategic and tactical level, in order to support your larger marketing goals.

If a social media manager has a limited view of success, or is unable to explain performance measurement beyond the volume of audiences, they won't be able to provide you with higher level strategic solutions.
Submitted by: Muhammad