Public Relations Assistant Interview Question:

Tell me why do you want to get into the PR profession?

Submitted by: Muhammad

If the candidate responds in the vein of, “Because I like people,” that might be a red flag. While PR no doubt is a people business, the communications discipline doesn't call for candidates to be chummy with their clients or media reps but, rather, how PR and communications align with corporate goals and financial objectives.
Submitted by: Muhammad