Web Designer Freelance Interview Question:

Will you help us to figure out what content we need on our website?

Submitted by: Muhammad

A lot of web designers are great at the technical aspects of website development, but are lacking on the marketing side. Your website is online and promoting your business 24/7. It should be strategically developed with your target audience and business goals firmly in mind.

A great web designer will always consider what you want visitors to do after they've arrived at your site. They'll prompt you to consider conversions, lead generation, and success metrics. They can offer suggestions about what content and features will best achieve your vision and goals.

In addition, a designer familiar with web marketing will take into account all the supporting pages that are not specifically included in the site outline, such as thank you pages, opt-in confirmation pages, free giveaway download pages, and a privacy policy.

Many freelance web designers require content to be provided by the client, including both text copy and photographs or other images. If you're not comfortable writing the content yourself or taking professional photographs (or just do not have the time), ask if the web designer works with a preferred copywriter and/or photographer. Find out if this work can be included in the project quote.

Make sure to discuss your content requirements and timing up front. All too often the design and set up of the site is complete but the website cannot be launched (sometimes for months) because the text and images are not ready.
Submitted by: Muhammad