Mobile Product Marketing Interview Question:

You are the CEO of Research In Motion. What would you do?

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Strategy questions require that you put aside product-level considerations and focus on the business and available market opportunities. This type of question is frequently amenable to a diagnostic approach which begins with an assessment of the current state, identifies gaps, and proposes a future state solution. A Strengths, Weaknesses, Opportunities, Threats analysis can be a good place to start. Focusing on financial metrics and broad market needs (versus individual user needs) will enable you to uplevel your answers. Competition and partnerships come into play more prominently in strategy questions than they may in product questions. A CEO will not be thinking of individual products and perhaps not even product lines. Overall company value proposition and market segment needs will be the right level to consider for this question.
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