SEM Specialist (SEO/SEM) Interview Question:

Do you know what is CTR and how one can calculate it?

Submitted by: Muhammad

Click through rate abbreviated as CTR tells the number of visitors visited on your ad on the web page. To calculate CTR, one can use the formula:

Number of clicks/Number of impressions X 100 = CTR
The answer will be in percentage which represents % of customers who have viewed your ad.
Submitted by: Muhammad