App Store Optimizer (ASO) Interview Question:

Explain me about your most challenging ASO “experiment”?

Submitted by: Muhammad

Although not entirely ASO, but still falls within its realm, is the optimisation of the iOS and Android app store listings to drive organic visibility on Google. Sounds a little strange (I know), but we've managed to successfully rank all of our client's apps in top positions for specific, high relevancy and high volume search terms. Which have resulted in an increase in app store page views and more importantly organic conversions.
Submitted by: Muhammad