Search engine optimization (SEO) Interview Question:

I have some long prose pages, and I wonder at what point should they be broken into separate pages. I hate the scroll....but I hate the little chunks per page. These will not be shortened; they are the length they are. So, what is the optimal number of words per separate html document?

Submitted by: Administrator

I have not seen any studies specific to this, although I have some observations. I assume you mean for readability and usability, and not for SEO. For a multipage article, we found at GlobalGuideLine.com that page views dropped off dramatically after 4 or 5 pages. When we made an article longer, fewer people read pages 6 or higher. Also, page length is related to page size, and without feedback you need to make sure your pages load in at most 8 to 10 seconds. That is about 30 to 34K total. With a 10K banner and a logo say, that is a maximum of 20K.
Submitted by: Administrator