SEM Specialist (SEO/SEM) Interview Question:

Please explain what types of keywords are there?

Submitted by: Muhammad

There is no definite type of keywords, however, they are classified on the basis of how likely is going to be clicked by visitors.

For instance,

☛ Research Keywords: dress
☛ Consideration: white dress
☛ Purchase: buy white dress
☛ Loyalty: This must be shorter – Forever21
Submitted by: Muhammad