Media Advertising Officer Interview Question:

Tell me what KPIs (Key Performance Indicators) would you recommend to report on social media efforts?

Submitted by: Muhammad

There are various key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.

One should identify to determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.
Submitted by: Muhammad