Media Advertising Officer Interview Question:

Tell me what is the difference between social customer service environment and social marketing environment?

Submitted by: Muhammad

This question on social media will differentiate between mediocre candidates and above par candidates.

Social Marketing Environment
It calls for a more conversational approach. Since most social media conversation doesn't revolve around sales, the best candidate will be able to recognize where someone is in their purchase journey and thereby, will guide them to their destination.

Social Customer Service Environment
This requires the ability to resolve conflict, patience, and empathy. The candidate must be able to recognize situations that call for an escalation to management. As a social media expert, you should know that you are not responding just one customer but the audience of future customers.
Submitted by: Muhammad