SEM Specialist (SEO/SEM) Interview Question:

What is the meaning of CTR and how you can calculate?

Submitted by: Muhammad

CTR stands for Click through rate that tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is

Number of click / Number of impressions X 100

These will give you an answer in percentage like what percentage of customers have viewed your ad.
Submitted by: Muhammad