Interviewer And Interviewee Guide

Operational Web Developer Cum SEO Analyst Interview Questions & Answers:

1. Do you know what is Indexing?

Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries, and creates index that includes specific words, or search terms and their locations.

2. Do you know what is Social Networking?

Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.

3. What is AMP?

AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile since mobile responsiveness could be unimpressive and slow compared to the desktop resources which are heavy and plenty.

4. What is cloaking?

Cloaking is a technique used to deliver the content on a Web page to a search engine in a way that is different to what the user was looking for.

The purpose of cloaking is to boost a website's search engine rank on certain keywords. Cloaking takes a user to the other sites than what he or she expects by disguising those sites' true content.

5. Do you know what is Article submission?

Article submission is considered a part of Off Page SEO optimization. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, ArticleTrader etc. with proper anchor text for link building, is performed for the promotion of any website.

Even though it enjoyed wide popularity as one of the very effective SEO techniques, article directories lost its charm with Matt Cutts, Google's webspam team head, issuing a warning against its usage in 2014.

6. Explain me what is a Search Engine?

A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.

7. Tell me what is SEO friendly URL?

SEO friendly URLs are used to optimize the structure and word usage in URLs so that the process of indexing a website by search engines become improved.

SEO techniques, such as putting keywords and having proper length and file structure in the URLs, help in improving website ranking and enhancing website navigation.

Search engines (Google, Bing, Yahoo etc.) and users may have problems with complicated URLs. Clean and simple URL helps users and search engines to understand a page topic easily.

8. Tell us what are the key aspects of Panda update?

Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.

9. Explain me what is Web Hosting?

Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.

There are different kinds of web hosting services available today which are used as per the needs and requirements of the web developers.

10. Explain me how will you neutralize a toxic link to your site?

Through Backlink Quality Checker you can know who links to your website. Now, you have to go to ‘ Toxic link' report, where you will find all the links, that are harmful to your websites. If there is any link in ‘ Toxic link report' that matches with the link on your website, then you can remove it by using ‘Google Disavov tool'.

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