App Store Optimizer (ASO) Interview Question:

Please explain does ASO use similar techniques like SEO?

Submitted by: Muhammad

Some techniques of ASO are quite similar to SEO. Optimization for the app name, title, and URL, keyword research for app searches, app rating and reviews generation, deep linking within mobile apps, CTR optimization, indexation of Apps in Google SERPS (search engine results pages) are some of the tactics which are variants of the ones used in SEO.
Submitted by: Muhammad