App Store Optimizer (ASO) Interview Question:

Tell us do you have any “masterchef” ASO tips?

Submitted by: Muhammad

A/B testing is imperative to ASO. Leverage experiments and A/B test everything from icon to screenshot to description. However, the key is not to simply carry out an A/B test, but to incorporate a hypothesis based on previous results. It's a continuous cycle of proving and disproving hypotheses, but what you'll realise is that you're at the same time carrying out optimisations.
Submitted by: Muhammad