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International Business Consultant Interview Question:
Tell me how do you define Personas?
Submitted by: MuhammadPersonas are used instead of real users that assist developers and technical team to judge the user behavior in different scenarios, more clearly. Personas are basically social roles, performed by any actor or character. It is derived from a Latin word meaning character. In marketing terminology, it represents group of customers/end users.
Submitted by: Muhammad
Submitted by: Muhammad
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