Marketing Communication Interview Question:

What are the various responsibilities of a person working in Marcom?

Submitted by: Muhammad

The various responsibilities of a person working in Marcom are as follows:
★ Crafting an effective communication messages to the target audience and implementing the same using different media starting from Internet to newsletter
★ Media management and measurement
★ Liaison with creative agency
★ Designing marketing collateral's
★ Sourcing vendors and vendor management
★ Managing market research assignments
★ Web content and corporate website management
★ Training & Development
★ Organizing conferences and other product launch events
★ Active participation in exhibitions/trade shows and
★ Meeting public relations requirements.
Submitted by: Muhammad