Marketing Communication Interview Question:

What important role do events play in Marcom?

Submitted by: Muhammad

The events play the following role in Marcom:
☛ The communication messages are circulated to the mass people irrespective of segments i.e. wide reach
☛ Lower costs
☛ Increases corporate and brand image
☛ In-depth insights about target audience
☛ Global exposure for the new products/services
Submitted by: Muhammad