Female Brand Manager Interview Question:

What is brand positioning and explain basis for positioning a brand?

Submitted by: Murtaza

Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition.

The following are the basis for positioning a brand:
☛ Target audience
☛ Frame of reference
☛ Point of differentiation
☛ Reasons
Submitted by: Murtaza