Fresh Marketing And Sales Executive Interview Questions & Answers:

1. ____________factors are most popular bases for segmenting customer groups.

* a) Geographic
* b) Demographic
* c) Psychographic
* d) Behavioral

Answer b

2. Fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics:

* a) Intangibility
* b) Inseparability
* c) Variability
* d) Perishability

Answer b

3. ________________ is process of evaluating each market segments attractiveness and selecting one or more segments to enter.

* a) Mass marketing
* b) Market segmentation
* c) Market targeting
* d) Market positioning

Answer c

4. It is fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case?

* a) Actionable
* b) Substantial
* c) Differentiable
* d) Measurable

Answer d

5. Many firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and:

* a) Lower prices
* b) Increase promotion both at home and abroad
* c) Continuously improve their products at home
* d) Join into cartels at home

Answer c

6. _____________ is principle of enlightened marketing that requires that a company seek real product and marketing improvements.

* a) Innovative marketing
* b) Consumer-oriented marketing
* c) Value marketing
* d) Sense-of-mission marketing

Answer a

7. Terms of special product life cycles, a _____________ is a basic and distinctive mode of expression.

* a) Genre
* b) Style
* c) Fashion
* d) Fad

Answer b

8. _______________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks"

* a) Online infomercials
* b) Online ads
* c) Online broadcasts
* d) Online bullets

Answer b

9. _____________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes.

* a) Product differentiation
* b) Market segmentation
* c) Market targeting
* d) Market positioning

Answer b

10. When company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies?

* a) Product extensions
* b) Line extensions
* c) Brand extensions
* d) New brands

Answer d