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Marketing And Sales Executive Interview Question:
When company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies?
Submitted by: Administrator* a) Product extensions
* b) Line extensions
* c) Brand extensions
* d) New brands
Answer d
Submitted by:
* b) Line extensions
* c) Brand extensions
* d) New brands
Answer d
Submitted by:
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