Marketing Communication Interview Question:

Which of our products/services most appeals to you and why?

Submitted by: Muhammad

For any marketing interview you must familiarize yourself with what the company does and it's successful products/services. This will allow you to identify its appeal and then describe how the marketing strategy has worked. An example might be Walker's crisps tasting nice and through the good marketing strategy are now also perceived as good fun which is obviously important when one of their biggest markets is children.
Submitted by: Muhammad