UX Designer Interview Question:

Tell us how do you prioritize which product features to keep or discard?

Submitted by: Muhammad

Before any product features can be decided, you will need to develop a clear picture of what the business goals and user needs for the product are. Explain to the interviewer how a MVP (minimum viable product) could be developed. You can quickly test your hypothesis through user research which will answer these questions:

☛ Who is the user?
☛ Why does the user care if the product exists?
☛ What are the user's goals?
Explain how user research helps to avoid the common pitfall of designing for personal preferences. It is most often the case that the user is not you. Once enough data has been collected from the experiments and the user's goals have been validated, then you can begin to determine how they can be aligned with the goals of the business and therefore how the product features will be prioritized.
Submitted by: Muhammad