Research Analyst Interview Question:

Tell me about a product that you think is marketed well. What sort of research do you think that companies team did for that project?

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Harley Davidson is a product that is marketed very well. Harley Davidson is not about traditional marketing. It is a cult brand. They have a strong dedicated following. Harley Davidson stands on the USP of living free on the road. They have initiated loyalty programs for their customers eg: HOGs.
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