Behavioral Online Advertising Interview Questions & Answers:

1. What is Deceptive Ad?

Deceptive advertising is also known as “False Advertising”. It is one form of advertising that will equip consumers with false and misleading information.

2. Explain me what Makes An Advertisement Unfair?

If it is likely to cause a substantial injury to the customer, which consumer cannot avoid. If it not beneficial to the customer

3. Tell us how Can You Use Word-of-mouth As A Marketing Tool?

You can generate it by offering a new, good quality and unique product or service that is reasonably prices.

4. Tell me what Do You Understand By Surrogate Advertising?

Surrogate advertising is an indirect form of advertising, which is used in situations where advertising will be legally banned.

5. What is outbound Marketing?

Outbound Marketing is the more traditional way of marketing in which the company consistently reaches out to its target audience with its promotional messaging. This aspect includes reaching out to potential clients via digital platforms like by running ad campaigns, emails, and calls etc.

6. What is Unfair Ad?

Unfair advertising is very dangerous to consumers that involve legal binding. When there is an occurrence of public policy and consumer rights violation in an advertising message, then it is coined as “Unfair advertising”.

7. Explain me what Is Different Between Advertisements And Sales?

Advertisement-means creating awareness about the product to the world
Sales-means make available that product in the market for using it by the consumers for an exchange of monitory value.

8. Tell us what Do You Understand By Advertising?

Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

9. Do you know what Is Photo Editing?

The photographs affecting negatively to the public sentiment and psychology should be avoided. Thus before publishing a photograph in any media it needs to be edited, whether the photo has some massage to public and should consider the public interest.

10. Explain me how would you setup, track, and analyze if a campaign was a success?

Talk about the driving goal of the campaign which could vary from increasing brand awareness, generating leads, or boost social media followers. According to the objective of the campaign, a strategic plan would be laid out.

You must also talk about tracking the progress of the campaign via Google Analytics or any other reputed monitoring tool to stay updated with the campaign's progress. Explain how you are going to go about it. It is important that you mention visions which can be acted upon.