Operational Marketing Sales Interview Questions & Answers:

1. What is sales management?

For an organisation, at the end of the day, the product must be sold. No sales means no profits and no profits means no business! So this in turn depends upon the quality of the sales force. The sales force of an organisation needs to be properly selected, trained, developed and managed so as to be able to reach out to and gain a wider customer base and to retain the existing customers. This activity relating to the sales force is known as sales management. Sales management entails deciding upon the sales territory, determining the composition of the sales force and sales organisation.

2. What sales skills are most important?

Not everyone can handle sales. You need to have the right attitude and abilities. At your job interview, the interviewer will be looking for your sales skills, and the aspects of the process that help close deals. An example of a good answer includes the ability to recognize both verbal and non-verbal cues to adapt the sales strategies you implement to impress the prospective buyer.

3. Explain marketing communication?

Marketing communication can be defined as the efforts made by the seller to convey his message to his buyers and to accept it in retrievable form. The main point of communication process is persuasion. It is totally goal oriented. It is not an haphazard activity. Each of its tool consists of specific complexities and potentialities that justify managerial specialization.

4. What is the product?

Product refers to the bundle of tangible and intangible attributes that a seller offers to a buyer in return of a particular predefined amount of payment in a particular mode. Goods, ideas, methods, information, objects, services, etc., whose output serves as a need or want satisfier.

5. Are you uncomfortable making cold calls?

Any interview questions about your discomfort in sales should always be responded to with a "no" without any elaboration. If you are uncomfortable, reevaluate whether the position is right for you.

6. How to move on from a rejection?

Rejections are common within sales jobs, and one of the primary reasons that most personalities could not handle sales roles. Try to downplay how hard you take rejections, but feel free and be honest about a technique you use to handle rejection or answer with something like, "I simply move on to the next prospect, because a rejection is simply a sign that the individual was not yet ready for our solution.

7. Tell me the various types of marketing research?

1) Field research : It is related to the research for a specific purpose.
2) Desk research: Usually it is conducted for one purpose initially but gradually it is used to support another goal.
3) Xploratory research: It investigates an assumption..
4) Predictive research: This type of research is done to predict any future occurrence.
5) Conclusive research: This type of research is done to derive a conclusion of a research process.

8. List the stages of PLC?

★ Introduction stage
★ Growth stage
★ Maturation stage
★ Decline stage

9. What is PLC?

The presence of the product in the marketplace with respect to the ups and down in its business costs and sales activities. Products usually have a limited life and they pass through distinct stages, each posing different challenges, opportunities, and problems to the seller.

10. List the qualities of useful market segments?

★ Segments must have enough profit potential to justify developing and maintaining
★ Consumer must have heterogeneous needs for the product
★ Segmented consumer needs must be homogeneous
★ Company must be able to reach a segment with its planned efforts. Must be able to measure characteristics & needs of consumers to establish groups.